.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech startups, the moment familiarized to getting billions in financial backing annually, have actually brought up virtually $360 million so far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That slowdown is due to market saturation, increased regulatory tensions, and economical uncertainties.ADWEEK consulted with 5 VCs that continue to invest in adtech firms, regardless of these problems, regarding what they are actually trying to find as well as what they prevent. Probably unsurprisingly, these investors are actually targeting options in privacy-focused technologies as well as industry-specific locations such as linked TV.